miercuri, 26 iunie 2013

SARPANEVA


These watches are not created for everyone. They are exceptional timepieces intended for exceptional people.
All Sarpaneva watches are designed by Stepan Sarpaneva himself. His ambition is to create unique design, fusing timeless elegance with unorthodox boldness. Sarpaneva Watches manufactures mechanical timepieces of outstanding quality, created in the spirit of the traditional watchmaker's art.
Stepan Sarpaneva was born in 1970 to a Finnish family with a long heritage of craftmanship. Son of jewellery designer Pentti Sarpaneva, Stepan was brought up to be a talented designer and craftsman.
Sarpaneva first graduated from the Finnish School of Watchmaking and then moved to Switzerland to further
his studies at WOSTEP. In 1994, he began work for several prestigious watchmakers including Piaget, Parmigiani, Vianney Halter and Christophe Claret. During those ten years in Switzerland, Sarpaneva specialised in the crafting of complicated timepieces.
Perfectionism, enthusiasm and an infinite passion for watchmaking inspired Sarpaneva to create watches of
his own. In 2003 he founded his own company in Helsinki, Finland where he individually handcrafts each watch at
the workshop.
High quality combined with unique design ensures that every Sarpaneva watch will last a lifetime.


KORONA K0
An executive class sports watch in which the timer ring is directly integrated into the movement. This unique feature allows all functions to be set by using only one crown.



KORONA MOONSHINE
The spirit of the Moon. Captured in gloomy woods during the darkest hours, in palest moonlight. Nurtured by noble artisans, distilled to perfection. A top note of northern melancholy, seasoned with lunacy. To be served only to the chosen few.




SARPANEVA WOODOO
When the sun is absent,the moon becomes the master.  and when the moon is wicked, a vicious watch is born. 
A bizarre timepiece with a twist of magic





miercuri, 19 iunie 2013

ROLEX

 

 

ROLEX

It doesn't just tell time, it tells history.
Rolex and icons commercial - http://www.rolex.com/magazine/icons.html

In praise of the invisible

Hidden away in its waterproof case, the Perpetual movement remains invisible to the wearer of the watch. Only Rolex-certified watchmakers are able to access it with their special tools. Yet, when it has the honour of being seen, this exquisite mechanism known the world over for its chronometric performance can truly be admired for what it is:
a work of art, a magnificent miniature universe, a myriad of shapes, forms, volumes, colours and surfaces, some polished, some satin-finished, others circular-grained, always with loving care.

A COMMON ARCHITECTURE

Precision, robustness, reliability

The Perpetual movements that equip the Oyster models play an
integral part in the reputation for excellence of Rolex watches.
These mechanical self-winding movements, all rigorously certified
as chronometers by the Swiss Official Chronometer Testing Institute (COSC), are entirely designed and manufactured by Rolex based
on a common architecture and characteristics that ensure high performance and adherence to the uncompromising requirements
of precision, reliability, shock-resistance, efficient self-winding and ease
of maintenance.

Balance wheel with variable inertia

Equipped with gold Microstella nuts, this balance wheel allows high-precision regulating and great stability.
Hairspring with Breguet Overcoil
The outermost coil of the hairspring, which is attached to the balance bridge, is curled towards the centre of gravity. This allows perfectly balanced and concentric (isochronous) oscillations of the balance wheel-hairspring mechanism and contributes to greater chronometric precision whatever the position of the watch.

High-frequency oscillation

A frequency of 28,800 beats per hour (8 per second) allows optimal conciliation of the oscillator’s precision and peerless reliability.
Traversing balance bridge
The traversing balance bridge allows stable and precise positioning of the oscillator in order to improve chronometric performance. The bridge’s rigidity greatly improves shock resistance. The Perpetual movements’ traversing bridge is height-adjustable to provide for optimal free movement of the balance wheel: a supreme refinement.

Self-winding via perpetual rotor

Invented by Rolex in 1931, this ingenious mechanism consists of a half-moon-shaped oscillating weight rotating freely in both directions on its axle under the impetus of the wearer’s wrist. It keeps the mainspring under continuous tension and thus provides the watch with a constant and stable source of energy.
High-performance lubricants
The quality of the lubricants is of prime importance for the proper functioning of a mechanical movement. Rolex has developed exclusive new lubricants, synthesised in-house, whose useful life and stability over time have been considerably improved.

Extremely fine finishing

Although the Perpetual movements are accessible only to Rolex-certified watchmakers using specific tools, they are decorated in the finest watchmaking tradition. The plates and gear trains are circular-grained, the bridges satin-finished, circular-grained or snailed, the screw heads are mirror-polished and all edges are bevelled.





COSC CERTIFICATION

COSC CERTIFICATION

A history of precision

The four simple words Superlative Chronometer Officially Certified engraved on the timepiece's dial mean that the movement of this watch
has endured 15 days and nights of testing by the COSC (Contrôle
Officiel Suisse des Chronomètres), an independent not-for-profit association. To receive COSC certification, a watch must demonstrate extreme precision in a variety of positions and temperatures –
the standard level of quality for every Rolex Chronometer.
Chronometer vs chronograph
A “chronometer” is a high-precision watch, tested for 15 days and 15 nights in different positions and at varying temperatures, and whose performance has been certified by an independent official entity such
as COSC.
A chronograph is a watch equipped with an additional mechanism that makes it possible to measure short periods of time with start, stop
and reset functions. And a chronograph can also be certified as a “chronometer”, which is the case of the Cosmograph Daytona.
The red seal
In 1951, the Federation of the Swiss Watch Industry (FH) decided to enhance the “chronometer” designation by reserving its use exclusively for timepieces having obtained (and no longer “having the capacity to obtain”) a certificate issued by one of the Swiss Official Watch Rating Centres. Abuse of the term was no longer possible. Rolex created a red seal to accompany each watch, with the inscription “Officially Certified Chronometer”.



OSCILLATOR

The guardian of time

In a mechanical watch, the oscillator is the guardian of time. Comprising a hairspring and a balance wheel, this regulating organ determines the precision of the watch by the regularity of its oscillations. Rolex deploys exceptional know-how and resources to master the design and production of this inseparable and strategic couple. Conventional oscillator hairsprings are made of ferromagnetic alloys, leaving them vulnerable to magnetic fields and shocks.
After five years of research, Rolex created the blue Parachrom hairspring. Crafted from a paramagnetic alloy, it is unaffected by magnetic fields and up to 10 times more resistant to shocks. Historically, the unique blue colour of the hairspring has been a sign of prestige reserved for only the most accurate timepieces. Today, it guarantees the accuracy of your Rolex.
Read more

PARAFLEX

Enhanced robustness and reliability

To increase the resistance of its movements to shocks - especially if the watch is dropped - Rolex developed and patented an exclusive and highly efficient shock absorber: Paraflex. First invented in the 1930s, anti-shock devices protect the delicate workings of a watch movement. But although perfected over the years, these tiny shock absorbers have their limits.
In an effort to optimise protection, Rolex engineers, working hand in hand with its watchmakers, developed a system that would increase the shock absorber’s resistance by 50 per cent while preserving the chronometric properties of the balance wheel. Following extensive shock testing and laboratory measurements, the Paraflex was introduced in 2005, and the new geometry of the shock absorber springs is now an exclusive signature of Rolex movements.
Read more

ESCAPEMENT

The key to time

Have you ever wondered why a mechanical watch goes “tick-tock”? The ticking is produced by the escapement, a strategic part that plays a key role in
the movement’s measurement of time.  “Tick”: a tooth of the escape wheel locks against one of the pallets. Then, released by the sweep of the oscillator, the pallet fork lets the wheel “escape”. The wheel continues to rotate and locks against the second pallet: “tock”.
The pallet fork is synchronised by the alternating movement of the oscillator. It continues its infinite pendular beat against the oblique teeth of the escape wheel precisely 28,800 times every hour – 14,400 “ticks” and 14,400 “tocks”. That's 250 million times
a year. We are at the very heart of the Rolex Perpetual movement, where its pace is distilled with chronometric precision.
Read more



THE ORIGIN<br/>OF THE PHRASE

THE ORIGIN
OF THE PHRASE

Did you know?

"Superlative chronometer officially certified"
Historically, a chronometer could be certified by its own manufacturer,
a process which obviously carried a risk of fraudulent abuse.
To guarantee the quality of its chronometers, Rolex made the choice
to have them officially certified, in spite of the costs and extra time required.
Today, everyone knows that 100 per cent of Oyster Perpetual watches are chronometers. That is what the phrase “Superlative Chronometer Officially Certified" attests to first and foremost.
This inscription can even be considered the symbol of the brand’s tireless pursuit of chronometric excellence.

marți, 11 iunie 2013

OMEGA



Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Britain's Royal Flying Corps chose Omega watches in 1917 as its official timekeepers for its combat units, as did the American army in 1918. Omega watches were the choice of NASA and the first watch on the Moon in 1969. Omega has been the official timekeeping device of the Olympic Games since 1932. James Bond has worn it in films since 1995; other famous Omega wearers, past and present, include John F. Kennedy,Prince William and Buzz Aldrin. Omega is owned by the Swatch Group.

The forerunner of Omega was founded at La Chaux-de-Fonds, Switzerland in 1848 by 23-year-old Louis Brandt, who assembled key-wound precision pocket watches from parts supplied by local craftsmen. He sold his watches from Italy to Scandinavia by way of England, his chief market. After Louis Brandt's death in 1879, his two sons Louis-Paul and César, troubled by irregular deliveries of questionable quality, abandoned the unsatisfactory assembly workshop system in favour of in-house manufacturing and total production control.

Due to the greater supply of manpower, communications and energy in Biel/Bienne, the enterprise moved into a small factory in January 1880, then bought the entire building in December. Two years later the company moved into a converted spinning-factory in the Gurzelen area of Biel/Bienne, where its headquarters are still situated today.

In 1947, Omega created the first tourbillon wristwatch calibre in the world with the 30I. Twelve of these movements were made, intended for inclusion in the observatory trials in Geneva, Neuchâtel and Kew-Teddington, and they were known as the Omega Observatory Tourbillons. Unlike conventional Tourbillion movement’s whose cages rotate once per minute, the 30I’s cage rotated one time each seven and a half minutes. In 1949, one of these delivered the best results ever recorded by a wristwatch up to that time. A year later, Omega broke its own record, in the Geneva Observatory Trials of 1950.

In 1999, with the successful own development of Calibre 2500, Omega made history by introducing the first mass-produced watch incorporating the co-axial escapement — invented by English watchmaker George Daniels. Considered by many to be one of the more significant horological advances since the invention of the lever escapement, the co-axial escapement functions with virtually no lubrication, thereby eliminating one of the shortcomings of the traditional lever escapement. Through using radial friction instead of sliding friction at the impulse surfaces the co-axial escapement significantly reduces friction, theoretically resulting in longer service intervals and greater accuracy over time.

The "Omega Speedmaster Professional Chronograph" was the first watch on the Moon, worn by Buzz Aldrin. Although Apollo 11 commander Neil Armstrong was first to set foot on the moon, he left his 105.012 Speedmaster inside the Lunar Module as a backup because the LM's electronic timer had malfunctioned. Buzz Aldrin elected to wear his and so his Speedmaster became the first watch to be worn on the moon. Armstrong's watch is now displayed at the National Air and Space Museum in Washington, D.C. Aldrin's is lost. He mentions in his book, Return to Earth, that when donating several items to the Smithsonian Institution, his Omega was one of the few things that was stolen from his personal effects.

Astronaut Dr. Buzz Aldrin
                                                                
In 2007, to mark the 50th anniversary of the Omega Speedmaster Professional Chronograph, the Omega company unveiled the commemorative Speedmaster Professional Chronograph Moonwatch. The watch had the distinctive features of the first hand-winding Omega Speedmaster introduced in 1957. It was sold in an edition of 5,957.

OMEGA AMBASSADORS

                                                                Actress Nicole Kidman



Actor George Clooney


Secret Agent James Bond


Fashion Model Cindy Crawford



Swimmer Michael Phelps

miercuri, 5 iunie 2013

TISSOT

Tissot is a luxury Swiss watchmaker company founded in 1853 by Charles-Felicien Tissot and his son Charles-Emile Tissot who established the Tissot factory in the Swiss city of Le Locle, in the Neuchatel area of the Jura Mountains.
Tissot should not be confused with Mathey-Tissot, a separate Swiss watchmaking firm established by Edmond Mathey-Tissot in 1886.

Tissot introduced the first mass-produced pocket watch and the first pocket watch with two time zones in 1853 and the first anti-magnetic watch in 1929-30. Charles-Emile Tissot left for Russia in 1858 and succeeded in selling their savonnette pocket watches across the Russian Empire. The Tissot company was also the first to make watches out of plastic (IDEA 2001 in 1971), stone (the Alpine granite Rock watch in 1985), mother of pearl (the Pearl watch in 1987), and wood (the Wood watch in 1988). Tissot merged with the Omega watch making family in 1930 and Tissot-Omega watches from this era are sought after by collectors. Tissot's parent company The Swatch Group define Tissot as a "mid-range" brand.
Still based in Le Locle, Switzerland and present in more than 150 countries around the world, Tissot has been a member of The Swatch Group Ltd., the largest watch producer and distributor in the world, since 1983.

Tissot is an official timekeeper for the world championships in cycling, motorcycling, fencing and ice hockey, and was used for the Davis Cup in 1957 and Downhill Skiing in Switzerland in 1938. Tissot was also a key Sponsor for the Formula one teams Lotus, Renault and Sauber. Tissot's first engagement as an official timekeeper was in 1938 where they timed a series of Ski races in Villar, near the company's home town in the Jura mountains.
For early events, handheld stop watches were sufficient to provide official timings. Today Tissot works with various sporting bodies to develop systems to produce ever more accurate timings for specific events. In competitive cycling for instance, sensors are placed on the bikes and track which are then linked by computers to provide track timings and performance data.

Tissot has become known in recent years for its tactile, or "T-Touch," technology; several new watches have touch-sensitive sapphire glasses and include compasses, barometers, altimeters and thermometers. T-Touch watches have been recently featured on Angelina Jolie's wrist in the movies Lara Croft Tomb Raider: The Cradle of Life and Mr. & Mrs. Smith.

Famous people who have worn Tissot watches include the actress Sarah Bernhardt, singer Carmen Miranda, Elvis Presley, Grace Kelly, Banassim Kassim and Nelson Mandela. James Stewart also wears a Tissot watch in the movie "Rear Window". Indian actor Kamal Hassan also wears a Tissot watch in the Tamil Movie "Dasavatharam".India's famous actress Deepika Padukone is brand ambassador in India since 2007.

Tissot has been the Official Timekeeper for a multitude of major sports, including MotoGP, Ice Hockey, Cycling, the International Basketball Association (FIBA) the Fencing World Championships, and others, for many years, and being the Official Timekeeper means that Tissot has the privilege and the responsibility of actually timing each of these sports.

  • IIHF Official Timekeeper

Tissot has been an official sponsor of the IIHF Ice hockey World Championship since 1996. The prolonged agreement provides the company with a comprehensive package of rights, including perimeter board advertising in prime camera view, hospitality and promotional opportunities in and around the arenas. Tissot will be part of a strong sponsor line-up for the annual championship, including official main sponsor Škoda, which also recently prolonged its involvement through to 2017.

  • FIE Official Timekeeper

Tissot is the Official Timekeeper and producer of the Official Watch of the International Fencing Federation (FIE) and the Fencing World Championships. The partnership between the FIE and Tissot dates back to 1996 and and, since then, continues to the present day.

  • FIBA Official Timekeeper

FIBA, the International Basketball Federation and Tissot have extended their global partnership for the 2013-2016 period. Tissot’s initial co-operation with FIBA started in 2008 and has since added French star Tony Parker as one of its main brand ambassadors.

  • WSBK Official Timekeeper

Tissot is Official Timekeeper and Sponsor of the FIM Superbike World Championship. Tissot’s long-term commitment to the FIM Superbike World Championship is a considerable extension of its existing sponsorship portfolio and acknowledges the strong international scope and fan appeal of the leading road racing series for production-based motorcycles. Tissot's first appearance was at Superbike round in Assen, Netherlands 15-17 April 2011.

  • Moto GP Official Timekeeper

Tissot has been the Official Timekeeper of MotoGP since 2001.

  • NASCAR Official Timekeeper

In 2006 Tissot was appointed the role of the official timekeeper of NASCAR and Official Watch of NASCAR. Tissot introduced an entire collection of watches aptly named "NASCAR". These watches embody NASCAR with their sporty dials and bold colors.

  • Asian Games Official Timekeeper

Tissot has been named Official Timekeeper of the 17th Asian Games Incheon, which will take place from September 19 to the October 4, 2014, in and around Incheon Metropolitan City in the Republic of Korea. Tissot has already been the Official Timekeeper of the Asian Games in 1998, 2002 as well as 2006. For Tissot, it is a perfect platform for demonstrating its dedication to precision in action.

  • AFL Official Timekeeper

Tissot is the Official Timekeeper and Official Watch for the Australian Football League (AFL). Tissot may be relatively new to this exciting sport, but the AFL is an established league and wildly popular in Australia, with the largest average attendance, greatest exposure on TV and biggest sponsors.

  • CBA Official Timekeeper

Tissot has partnered with the Chinese Basketball Association (CBA) as the Official Timekeeper and Official Watch.

  • UCI Official Timekeeper

Tissot has been a partner of the International Cycling Union (UCI) since 1995. Tissot renewed 2011 its sponsorship of the UCI for a further six years. As official timekeeper of the UCI, Tissot will receive significant on-site and on-screen exposure at UCI events such as the UCI Road World Championships, UCI Track World Championships, UCI MTB and Trial World Championships, UCI Track Cycling World Cup, UCI Mountain Bike World Cup, and, in a new addition, the UCI BMX World Championships from 2012. The company will also provide an evolving suite of real time information, statistics and results at all these events.
  • Commonwealth Games



miercuri, 29 mai 2013

BREGUET



Breguet is a Swiss manufacturer of luxury watches, founded by Abraham-Louis Breguet, his first address was at 51 Quai de l'Horloge, in Paris in 1775. Currently part of The Swatch Group, its timepieces are now (since 1976) produced in the Vallée de Joux in Switzerland. It is one of the oldest surviving watch-making establishments and is the pioneer of numerous watch-making technologies, the most notable being the tourbillon, invented by Abraham-Louis Breguet. It also produced the first wrist watch in 1810.
Breguet introduced a line of writing instruments as a tribute to writers who mention or feature Breguet watches in their works.
Breguet watches are often easily recognized for their coin-edge cases, guilloché dials and blue pomme hands (often now referred to as 'Breguet hands').

Thanks to his marriage to the daughter of a prosperous French bourgeois, her dowry provided the backing which allowed him to open his own workshop. The connections Breguet had made with scholarly people during his apprenticeship as a watchmaker and as a student of mathematics soon paid off. Following his introduction to the court, Queen Marie Antoinette grew fascinated by Breguet's unique self-winding watch; Louis XVI bought several of his watches and legend has it that Marie Antoinette commissioned the watch that was to contain every watch function known at that time - Breguet's masterpiece, the Marie Antoinette (No. 160).

Breguet had some some distinguished patrons, such as:
- Marie Antoinette, Queen of France (1782)
- Louis XVI, King of France (1783)
- Joséphine de Beuharnais, French Empress (1798)
- Napoleon Bonaparte, French Emperor (1798)
- George Augustus Frederick, Prince of Wales, later George IV (1803)
- Tsar Alexander I of Russia (1809)
- George III, King of England (1810)
- Louis XVIII, King of France (1821)
- Queen Victoria of the United Kingdom (1838)
- George Washington, 1st American President (1863)
- Sir Winston Churchill, British Prime Minister (1901)
- Sergei Rachmaninoff, Composer (1931)
- Ettore Arco Isidoro Bugatti, founder of the automobile company (1932) 
- Nicolas Sarkozy, French President
- Dmitry Medvedeev, Russian President
- Leo Tolstoy, Russian Author
- Victor Hugo, writer

Breguet Collections
Gentlemen's:
- Classique: Simple, Grandes Complications - popular round pieces, usually with reeded bezels and soldered lugs
- Marine: water-resistant, distinguished by the presence of crown guards.
- Heritage - tonneau-shaped cases
- Type XX,XXI - sturdy chronographs, based on World War II-era pilots' watches.
- La Tradition - similar to the long gone Souscription by Breguet, open-faced watches with the movement on the front, along with a small face

Women's: (mainly distinguished by diamonds):
- Classique
- Marine
- Heritage
- Type XX
- Reine de Naples - oval bezels

       
               Breguet Grande Complication Marie-Antoinette Number 160 - at least $10 million

Yes, $10 million for a reproduction watch. The original watch was intended for Marie-Antoinette. However, the events of the French Revolution overtook the turnover of the watch. As a matter of fact, Breguet finished it 34 years after Antoinette’s death. It got handed down to her descendants however before finally finding a place at a museum in Jerusalem. It got stolen in 1983. After Swatch bought Breguet in 1999, the company set out to have the Marie-Antoinette. He started reproducing the watch in 2005 and completed it in 2008, or 31 years faster than the original. The self-winding watch has a minute repeater, perpetual calendar, equation of time, jumping hour, reserve indicator and bimetallic thermometer. It has 823 unique pieces and a double parachute anti-shock device. Called “The Queen,” the box alone came from Royal Oak Tree of Versailles and cost $100, 000. While the watch is not for sale, Breguet has received several offers of at least $10 million.

miercuri, 22 mai 2013

ZENITH






Zenith SA is a high-end luxury Swiss watch manufacture started in 1865 by Georges Favre-Jacot at the age of 22, in Le Locle in the canton of Neuchatel.

Zenith has a long reputation for the quality and precision of their watches, with 1,565 1st-place precision awards to date. It is one of few remaining Swiss watch manufacturers that still produce their own movements in-house.

The El Primero calibre, which was first released in 1969, though still produced today, was one of the first automatic chronograph movements and has a frequency of 36,000 alternations per hour (5 Hz). This high rate allows a resolution of 1/10 of a second and a potential for greater positional accuracy over the more common standard frequency of 28,800 alternations per hour (4 Hz). The El Primero was honoured with a 2012 release of the El Primero Stratos Flyback Striking 10th, limited to 1,969 pieces (in honour of the original 1969 release date), that housed the same 36,000 vph movement and a sub-dial measuring in tenths of a second to make a complete rotation every ten seconds.

Zenith was purchased by LVMH Moët Hennessy • Louis Vuitton S.A. in November 1999, becoming one of several brands in their watch and jewellery division. The CEO of the company is Jean-Frédéric Dufour, formerly of Chopard.

 The new Zenith campaign is an invitation to escape from routine. Featuring free, wide-open spaces, each seeming to reveal a mechanical or aesthetic detail, it vividly testifies that, for Zenith, excellence sparks daring. It pays tribute to the reaffirmed brand values: the authenticity of its watchmaking expertise; the bold daring of its enterprising spirit; and the unique pleasure of the timepieces it makes.

The admirable complexity of the movements and the aesthetic appeal of its watches are revealed within scenery imbued with a sense of freedom. The images selected for the new press advertising campaign evoke dreams, emotions, sustainability, creativity, freedom, aestheticism and independence. They convey both the brand’s history and its current news. Inspired by the daring that has always been part of the soul of the Manufacture, they hint that there are still many conquests to make, horizons to be explored and dreams to be fulfilled.

Iconic calibres and new complications further pushing the boundaries of watchmaking expertise stem from a visionary spirit that has remained intact. Zenith presents itself as a companion of all those wishing to make their dreams come true. Its timepieces will be the alter egos of those who have chosen to follow their own star.



                                           El Primero Chronomaster 1969



miercuri, 8 mai 2013

IWC SCHAFFHAUSEN



With its passion for innovation and technical inventiveness, IWCSchaffhausen has established an international reputation. Since 1868, the Swiss watch manufacturers have been creating masterpieces of haute horlogerie that combine precision engineering with exclusive design.


International Watch Co, also known as IWC, is a high-end Swiss watch manufacturer located in Schaffhausen, Switzerland. IWC is an active member of the Federation of the Swiss Watch Industry FH.
IWC Schaffhausen is notable for being the only major Swiss watch factory located in eastern Switzerland, as the majority of the well-known Swiss watch manufacturers are located in western Switzerland.

IWC's motto is Probus Scafusia (L.), meaning "good, solid craftsmanship from Schaffhausen" and was established in 1903 as the "Official Motto"

In 1868, an American engineer and watchmaker Florentine Ariosto Jones (1841–1916) who had been a director of E. Howard & Co., in Boston, then America's leading watchmaking company, founded the International Watch Company with the intention of combining the craftsmanship of the Swiss with the modern engineering technology from the U.S. to manufacture movements and watch parts for the American market." At the time, wages in Switzerland were relatively low although there was a ready supply of skilled watchmaking labor" mainly carried out by people in their homes. Jones encountered opposition to his plans in French-speaking Switzerland because people feared for their jobs" and the work they did at home because Jones wanted to open a factory.

In 1850 the town of Schaffhausen was in danger of being left behind in the Industrial Age. It was at this stage that watch manufacturer and industrialist Johann Heinrich Moser stepped in and did the region a huge service. As a pioneer of hydropower, he built Schaffhausen's first hydroelectric plant and laid the cornerstone for future industrialization." He probably met F.A. Jones in Le Locle and showed great interest in his plans. Together, they laid the foundations for the only watch manufacturers in north-eastern Switzerland: The International Watch Company in Schaffhausen.

Johann-Rauschenbach-Vogel, Chief Executive Officer and a machine manufacturer from Schaffhausen, took over the INTERNATIONALE UHRENFABRIK on 17 February 1880. Four generations of the Rauschenbach family owned IWC, with varying names.

After the death of J. Rauschenbach-Schenk in 1905, his wife, two daughters and their husbands, Ernst Jakob Homberger (director of G. Fischer AG in Schaffhausen) and Dr.Carl Jung (psychologist and psychiatrist), took over the watch factory as an open trading company by the name of the UHRENFABRIK VON J. RAUSCHENBACH'S ERBEN. E.J. Homberger was the only authorized signatory, Haenggi and Vogel were directors.

On April 1, 1944, as a result of a fatal error, Schaffhausen was bombed by the United States Army Air Forces. The watch factory was hit by a bomb which failed to detonate after crashing through the rafters. The flames from incendiaries exploding nearby penetrated the building through the broken windows but were extinguished by the company's own fire brigade.
After World War II, IWC was forced to change its focus. All of Eastern Europe had fallen under the Iron Curtain, and the economy of Germany was in shambles. As a result, old contacts and connections with other countries in Europe and the Americas as well as Australia and the Far East were revived and intensified or established.

In the 1970s and 80s, the Swiss watchmaking industry underwent a phase of far-reaching technological change. Following in the wake of the use of miniaturized electric batteries as a source of energy for wristwatches from the late 1940s onwards and the invention of the transistor in 1947, purely mechanical watch technology developed into a hybrid discipline of precision mechanics and electronics.
IWC managed to avoid investing heavily in expensive and eventually unsuccessful technologies, such as the electronically controlled balance. The UHRENFABRIK H. E. HOMBERGER co-founded and was a shareholder in the "Centre Electronique Horloger" (CEH) in Neuchatel and was financially involved in the development of the Beta 21 quartz wristwatch movement, which was first presented to the public at the 1969 Industrial Fair in Basel. In actual value terms, this movement accounted for about 5-6% of total sales of quartz watches. Parallel to this, the company expanded its collection of jeweler watches to include ladies watches with mechanical movements. The year 1973 was IWC's most successful of the post-war period.
The cataclysmic rise in gold prices in 1974 had grave consequences for the watch exporting industry. Between 1970 and 1974 the price of gold rose from 4850 to 18 000 francs and the value of the dollar against the Swiss currency plummeted by up to 40%. As a result, the price of watch exports rose by as much as 250%. At the same time Japan was flooding the market with cheap quartz watches.

In 1991 IWC director Günter Blümlein founded the LMH Group with its headquarters in Schaffhausen. With a 100% stake in IWC, 60% in Jaeger-LeCoultre and 90% in the Saxony-based watchmaking company of A. Lange & Söhne, the Group employed some 1440 persons.
In July 2000, LMH was acquired by Richemont, a Zug-based luxury goods group, for CHF 2.8 bn. Despite the takeover by Richemont, IWC was guaranteed that it would continue to be managed by the same executives from the LMH Group.
In the year 2001 IWC went online with the Collectors Forum.

The company began keeping detailed records for every watch that has left the factory since 1885. Since 1885, details of the caliber, materials used and cases have been entered into the records. In the case of later models, these also include the reference number, delivery date and the name of the authorized dealer. For a small fee, the owner can obtain precise information about their watch, as long as the watch is at least ten years old.
The company claims that its service department has the parts and is capable of repairing and maintaining watches from every era since IWC's foundation in 1868."

Since 1997, IWC has been offering a unique horological item for on-line auction annually on its website. The proceeds are donated to the Ecole des Sables – Antoine de Saint Exupéry school in Mali. The school provides education for Tuareg children.
In 2007, the Company auctioned a platinum version of the Pilot's Watch Automatic Edition Antoine de Saint Exupéry, Reference 3201. The watch was made as a tribute to the French author and aviation pioneer. It was auctioned together with an original copy of Exupery's debut novel, Courrier Sud (Southern Mail), featuring a handwritten dedication by the author. In 2009 IWC introduced the Big Pilot edition Antoine de Saint Exupéry in 1900 pieces. Only one of them will be in platinum and will be auctioned for charity.

Four times a year, IWC publishes a customer magazine titled, Watch International. This publication is available in German, French and English, and includes stories, articles and features about IWC.


He once was something like a poster boy for the 1980s, flaunting a highly styled hairdo, leather pants and oversized, beige-colored sports jackets.
A questionable look, to be sure – even if, at the time, he already seemed way cooler than most of his fellow actors. Luckily, there’s nothing left of this today. Au contraire: Patrick Dempsey has blossomed since then as Dr. Derek Shepherd aka “McDreamy,” the much-adored character from the TV series “Grey’s Anatomy.” A lady’s dream guy, the perfect example of the type of man that has the nerve to become more and more attractive as he ages.