CORUM

Corum is a Swiss watchmaker based in La Chaux-de-Fonds, Canton of Neuchâtel. Founded in 1955, it makes high-quality and high-price watches, many of which are limited editions. The benchmark watch series for Corum is its "Admiral's Cup" series.

Corum has also been the maker of the World Series of Poker watches that accompanied World Series of Poker bracelet in 2007, and became the maker of the bracelets themselves in 2007.

Corum was founded in La Chaux-de-Fonds, Switzerland by Gaston Ries and his nephew, Renee Bannwart in 1955, one year later the first Corum watches were being produced.

Corum's claim to fame came early on when the company introduced a watch made out of a $20 dollar gold piece which was an instant best-seller. Corum is also known for its "World Premiers". Each year, it's produced a limited number of limited edition pieces.

In January 2000, Corum was purchased by its current owner, Severin Wunderman, and was soon under the guidance of his son Michael, Corum was sold to China Haidian Group (basel 2013) who also the owner of eterna.

The team was completed in 2007 with the arrival of a man with a rich professional background, Antoine Calce, to the CEO position, who oversees overall operations.

The Admiral's Cup race was first held in 1957 and the Corum Admiral's Cup watch was introduced just 3 years later in 1960. This first watch was square, water resistant and had a sailboat engraved in the back. It had little resemblance to the current Corum Admiral's Cup watches with their twelve-sided case design and brightly colored nautical penants decorating the bezels. The Corum Admiral's Cup is available in 40mm, 41mm, 44mm, and 48mm as well as in versions with a chronograph complication or just time and date. Several materials are available as well: rose gold, yellow gold, two tone, stainless steel and even a titanium and rubber fusion on the Admiral's Cup Challenge Regatta 2007.

The Corum Tourbillon and Classical collection, as the name suggests, is devoted to the most elegant and complicated watches. The current collection comprises the Corum Classical Billionaire Tourbillon, a diamond and sapphire covered masterpiece of watchmaking, the Corum Golden Tourbillon Panoramique with its tourbillon movement floating between sapphire bridges, and the skeleton dialed Corum Classical Skylight Skeleton..

The Corum Artisan watch line is defined by beautiful dials depicting wild animals, exotic locales, or even historic scenes, all of them limited edition masterpieces of some of the very few craftsmen left who are familiar with the immensely time consuming techniques used in these watches.